In October 2023, Danijela Jonović was a guest on Stories Within Us., a podcast hosted by Miloš Stojadinović.

During the conversation, Danijela shared how, despite graduating in economics, she found her true calling in the world of fashion. She spoke about her collaborations with some of the most prominent names on the local public scene and how, in 2016, she took a bold step to create the Katriel brand – first in her mind, and then, piece by piece, through jewelry that has grown into what Katriel represents today.